Staging the material
BAU trade fair is an internationally renowned trade fair for architecture, materials and systems. In 2007, Eternit AG was setting up its own exhibition stand at the BAU trade fair in Munich for the first time in order to present the traditional company’s innovative range of materials and facades, to trade visitors and to impart knowledge for planning and application. The concept of the exhibition architecture opens up a wide range of possibilities for integrating the products and facade systems and at the same time presenting them in a vivid way. Framed by a high back wall with colored accents, the center of the stand offers a communicative and inspiring landscape of various spatial and technical formats.
The concept for the trade fair stand was nominated for the Design Award of the Federal Republic of Germany. In case of the Eternit trade fair stand at the BAU 2007 in Munich, the jury was particularly impressed by the sculptural presentation of the material.